Luca Moos
Design Lead at L1VE · Berlin

I build design functions, not just screens.

Product, spatial and immersive design — from the first sketch to a team that can carry it.

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Abstract fluid artwork in cobalt blue, white and saffron

(01) About

Ten years across SaaS, consumer apps and immersive brand worlds. Currently Design Lead at L1VE, where I grew the design organisation from zero to ten and shaped a VR live-streaming platform — 12K, 360°, 72fps — across Meta Quest, Apple Vision Pro and web.

Design org built at L1VE
0→10
Funnel drop-off cut at mymoria
11.6%
Monthly users on the camping.info system
800k+
Visitors to The Verse, Webby Honoree ’24
80k+

(02) Capabilities

  1. 01

    Product strategy

    Turning an unclear ambition into a roadmap and a product a team can actually ship.

  2. 02

    Design systems

    Cross-platform systems that keep large products coherent — one behind 800k+ monthly users.

  3. 03

    Spatial & XR

    Interfaces for Meta Quest, Apple Vision Pro and award-winning VR worlds.

  4. 04

    AI-driven interaction

    Agentic UX and AI-powered tools, designed into real products rather than demos.

  5. 05

    Creative direction

    Brand worlds from identity to immersive experience, with one visual voice.

  6. 06

    Design leadership

    Built a design function from one to ten — hiring, design ops and review culture.

(03) Selected work

Work that ships07

01

L1VE

Design leadership · Spatial / XR · Design systems

Design Lead

Immersive live entertainment for concerts and sport on Meta Quest and Apple Vision Pro. I joined when only the capture tech existed, built the design function from one person to a team, and took the product live at premier sport — including as the Detroit Lions’ Official Immersive Partner.

View case study →
02

numen

Speculative design · Service design · Agentic UX

Concept & lead

A modular, autonomous mobility platform as a community-owned alternative to private and public transport — exploring how AI-driven infrastructure could give city space back to people.

View case study →
03

mymoria

Product design · Emotional UX · Conversion

Sole UI/UX designer

Core flows for a platform that supports people through one of life’s hardest moments. Calm, trust-based UX that cut funnel drop-off by 11.6 % and lifted engagement.

View case study →
04

The Verse

VR · Spatial UI · Brand experience

Spatial concept & UX architecture

A five-time award-winning VR world for Jack Daniel’s, made with MerciV in New York. 80,000+ visitors and a Webby Honoree in 2024.

View case study →
05

arise

Mobile · Gamification · Retention

Product & UI design

Gamified calorie tracking. I brought mobile-game feedback loops and progress mechanics into the UX, and helped shape the UI featured on the App Store.

View case study →
06

Payem

Data ethics · System design · Concept

Bachelor thesis

An ethical data platform that lets people consciously trade their personal data — wearables, apps and a browser plug-in that turn passive data trails into self-determined value.

View case study →
07

camping.info

Brand identity · Design system · Cross-platform

Art Director

A brand identity built from the ground up — still in use across app, web and print — and the cross-platform design system behind 800k+ monthly users.

View case study →

(04) What I do best

Turn an unclear product ambition into a system a team can build — and into a culture that keeps it coherent while the team grows.