Design Lead · Product & Immersive · Berlin
I build design functions, not just screens. Currently as Design Lead at L1VE, where I grew the design organisation from 0 to 10 and shaped a VR live streaming platform (12K, 360°, 72fps) across Meta Quest, Apple Vision Pro and web.
Ten years across SaaS, consumer apps and immersive brand worlds. I cut funnel drop-off by 11.6 % at mymoria, built the design system behind 800k+ monthly users at camping.info, and led the UX architecture of a five-time award-winning VR world for Jack Daniel's, 80,000+ visitors and a Webby Honoree in 2024.
What I do best: turn an unclear product ambition into a system a team can build, and into a culture that keeps it coherent while the team grows.
numen
Speculative design project reimagining urban mobility — conceived and led the creation of a modular, autonomous platform as a community-owned alternative to private and public transport. Blending service design, speculative design, and strategic systems thinking, agentic design and UI/UX the project explores how AI-driven infrastructure and adaptive architecture could reclaim city space for people and culture, offering a future-ready, human-centered vision for sustainable urban life.
mymoria
As the sole UI/UX designer at mymoria, a B2C SaaS platform for end-of-life services, I was responsible for redesigning core user flows across web and mobile — creating a product experience that felt calm, intuitive, and trust-based. I combined emotional UX design with AI-powered tools and modular design systems to support users through one of life’s most sensitive moments. The result: measurable improvements in conversion, engagement, and user sentiment — by building clarity where others create friction.
The Verse
An award-winning immersive brand experience for Jack Daniel’s, developed in collaboration with MerciV (NYC). I led the spatial concept, visual direction, and UX architecture across multiple interactive VR floors — blending narrative environments, real-time interaction, and brand storytelling into a seamless virtual experience. My work focused on creating emotional orientation, clear spatial UI systems, and an interface logic that supports multi-sensory exploration.
arise
At arise, I designed and shipped new features to boost retention and engagement, building on the app’s gamified calorie-tracking model. I applied mobile game design principles to UX — integrating feedback loops, progress mechanics, and clear visual incentives. I also helped shape the visual identity and contributed to UI designs featured in the Apple App Store. My work supported measurable improvements in daily active use, onboarding flow, and long-term user motivation.
Payem
Bachelor thesis and concept for an ethical data platform that empowers users to consciously trade their personal data. Payem combines wearables, apps, and a browser plug-in to transform digital footprints into transparent, user-controlled value. The system is designed around data ownership, informed consent, and modular interfaces — turning passive data trails into active, self-determined participation in the digital economy.
camping.info
As Art Director at Camping.info, I built a new brand identity from the ground up — still in use today across app, web, and print. I defined and implemented a cross-platform UX that balances brand consistency, usability, and performance at scale. The design system supports a user base of 800k+ monthly users and enables clear navigation across content-heavy structures, booking tools, and editorial pages.
Get in touch
luca.moos@googlemail.com
+49 1578 5429192
Prenzlauer Allee 26
Berlin, 10405