Product, spatial and immersive design — from the first sketch to a team that can carry it.
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(01) About
Ten years across SaaS, consumer apps and immersive brand worlds. Currently Design Lead at L1VE, where I grew the design organisation from zero to ten and shaped a VR live-streaming platform — 12K, 360°, 72fps — across Meta Quest, Apple Vision Pro and web.
(02) Capabilities
Turning an unclear ambition into a roadmap and a product a team can actually ship.
Cross-platform systems that keep large products coherent — one behind 800k+ monthly users.
Interfaces for Meta Quest, Apple Vision Pro and award-winning VR worlds.
Agentic UX and AI-powered tools, designed into real products rather than demos.
Brand worlds from identity to immersive experience, with one visual voice.
Built a design function from one to ten — hiring, design ops and review culture.
(03) Selected work
Design Lead
Immersive live entertainment for concerts and sport on Meta Quest and Apple Vision Pro. I joined when only the capture tech existed, built the design function from one person to a team, and took the product live at premier sport — including as the Detroit Lions’ Official Immersive Partner.
View case study →Concept & lead
A modular, autonomous mobility platform as a community-owned alternative to private and public transport — exploring how AI-driven infrastructure could give city space back to people.
View case study →Sole UI/UX designer
Core flows for a platform that supports people through one of life’s hardest moments. Calm, trust-based UX that cut funnel drop-off by 11.6 % and lifted engagement.
View case study →Spatial concept & UX architecture
A five-time award-winning VR world for Jack Daniel’s, made with MerciV in New York. 80,000+ visitors and a Webby Honoree in 2024.
View case study →Product & UI design
Gamified calorie tracking. I brought mobile-game feedback loops and progress mechanics into the UX, and helped shape the UI featured on the App Store.
View case study →Bachelor thesis
An ethical data platform that lets people consciously trade their personal data — wearables, apps and a browser plug-in that turn passive data trails into self-determined value.
View case study →Art Director
A brand identity built from the ground up — still in use across app, web and print — and the cross-platform design system behind 800k+ monthly users.
View case study →(04) What I do best
Turn an unclear product ambition into a system a team can build — and into a culture that keeps it coherent while the team grows.
(05) Who is Luca
Luca Moos grew up in southern Germany and has worked as a designer since the age of sixteen. After studying Intermedia Design at Hochschule Pforzheim, Luca moved to Berlin in 2018 and has been based there ever since.
The path led from brand work to digital products, and from there into virtual reality: brand identity and art direction for camping.info, consumer apps at arise and mymoria, and The Verse — a VR world for Jack Daniel’s, made with MerciV in New York, that won five awards including a Webby Honoree. Today Luca is Design Lead at L1VE, where the design team grew from one person to ten around a live-streaming platform for Meta Quest, Apple Vision Pro and the web.
Away from work, Luca draws a lot, spends a lot of time bouldering and doing sport, and keeps playing with new technology — right now a small vibe-coding project on the side.
